In 2023, the design management group REVIVE brought the Christmas and winter production project <Wonder Wish Garden> to life at Lotte World Tower, filling the entire tower—including World Park—with a special theme and a beautifully woven story.
Lotte Department Store, part of the connected narrative, was designed under the theme My Dearest Wish, combining the enchanting illustrations of Spanish fairy tale artist Júlia Sardà Portabella with a heartfelt story by Korean author Jung Se-rang.
Starting with the department store’s storyline as inspiration, REVIVE developed original illustration concepts and immersive spaces unique to Lotte World Tower. World Park was transformed into The Wonder Wish Garden, a magical Christmas garden where everyone’s wishes come true.
For families, couples, and all who visit Lotte World Tower, REVIVE created a captivating winter experience—one that could be truly felt—by blending imaginative storytelling with immersive spatial branding, crafting a space unlike any other.
#01
On a winter night just a few days before Christmas, a mysterious letter shop appeared. There, a small and curious child named Haea encountered the Christmas elf Ttontu. This meeting marked the beginning of a special Christmas story.
On a winter night just a few days before Christmas, a mysterious letter shop appeared. There, a small and curious child named Haea encountered the Christmas elf Ttontu. This meeting marked the beginning of a special Christmas story.
#02
Haea emerged from the letter shop, cradling letters filled with wishes in their arms. Guided by Ttontu, they headed towards the enchanted garden known as the Wonder Wish Garden, where every wish was promised to come true.
#03
Haea emerged from the letter shop, cradling letters filled with wishes in their arms. Guided by Ttontu, they headed towards the enchanted garden known as the Wonder Wish Garden, where every wish was promised to come true.
#04
Amidst the winding maze garden, adorned with beautiful Christmas decorations, just as Haea was losing themselves in the enchanting surroundings, a Letter House with a red roof suddenly appeared before their eyes. As Haea placed the letter containing their wish into the red mailbox, the letter unfolded its wings and gracefully settled on a shelf in the Letter House with light flutters.
Amidst the winding maze garden, adorned with beautiful Christmas decorations, just as Haea was losing themselves in the enchanting surroundings, a Letter House with a red roof suddenly appeared before their eyes. As Haea placed the letter containing their wish into the red mailbox, the letter unfolded its wings and gracefully settled on a shelf in the Letter House with light flutters.
#05
Nightfall descended, and one by one, lights began to illuminate the houses and shops in Winter Village. The Christmas letters gathered around the Wish Tree, granting the wishes of children worldwide, and Winter Village became even more enchanting with a magical glow. The faces of the villagers were adorned with bright smiles at the beautiful sight.
#06
Nightfall descended, and one by one, lights began to illuminate the houses and shops in Winter Village. The Christmas letters gathered around the Wish Tree, granting the wishes of children worldwide, and Winter Village became even more enchanting with a magical glow. The faces of the villagers were adorned with bright smiles at the beautiful sight.
