The design management group Revive developed the integrated service brand identity for Lotte Rental’s automobile mobility business brand, Lotte Rental. This design was planned with careful consideration of the characteristics of segmented service categories such as B2C (long-term rentals for individuals), B2B (corporate long-term rentals), and vehicle maintenance services. Each service is visually distinguished while still being recognized as part of a unified brand.
A consistent key element was applied across each brand identity form within the same context, allowing the logo to flexibly evolve with the times.This open design approach supports the proactive adoption of new identities as the business expands, serving as a strategic tool to maintain both brand unity and distinctiveness.
Lotte Rental is your life partner on the road. The branding of our service category visually represents the unique characteristics of the "road" shared with Lotte Rental. The combination of straight lines and curved edges symbolizes the flexibility of our services, tailored to meet diverse customer needs. Bold, thick strokes and strong colors structurally convey a sense of trust and stability.
